Never underestimate the benefits of showing your gratitude to your clients this Thanksgiving. Here are some ways to show your appreciation.
Send Out Thank You Cards
If you’re sending out Thanksgiving cards to your customers, which we highly recommend as part of your marketing activities, November is the best time to do it. In this way, you avoid the holiday rush and stay ahead of your competitors who may just be starting their direct mailing campaigns in December for the Christmas season. This also prevents your cards from getting lost in the pile of mail in December, when everyone is sending out their Christmas letters.
Here are important things to consider when generating Thank You cards.
- Don’t use generic cards and messages.
- Consider writing the messages by hand, as this will give your cards a more personalized appeal and authentic sentiment.
- Especially for business-to-business (B2B) clients, take time to write down thoughtful sentiments that the recipient can relate to.
- Be specific on what you’re thinking i.e. for the partnership, for their referrals, or for their trust and loyalty.
If you prefer to print your own Thank You cards onsite, talk to a managed print services company to know the recommended printer brand and model that can handle the volume of the tasks.
Organize a Thanksgiving Party
Whether you’re running a business-to-customer (B2C) or a B2B company, you can organize a Thanksgiving party as a way to show gratitude to your customers. You might also want it to become a customer/client appreciation event where the activities focus on acknowledging, celebrating, and awarding your top customers. You can consider organizing a cocktail, luncheon, or dinner party, depending on the availability of your intended guests.
Alternatively, you can also invite your customers or clients to your company’s Thanksgiving party.
Make the event festive with complementing Thanksgiving decorations, food and drinks, activities, and party souvenirs.
Highlight Your Best Customers Online
Express your appreciation for your best customers by putting them in the spotlight through a series of social media posts. You can schedule a post for one customer each day or every two days. Of course, this will be with the consent of your customers, as you’ll have to share their photos and interview them about their relationship with your company. Depending on your company’s image, your posts can either be serious or humorous.
Here are some examples of what your customers can share:
- Their favorite products and services from your business
- Why do they appreciate your company?
- How has the company helped them
- Their first time knowing about the company
Provide Customers with a Gift Card
Giving your special customers and clients high-value gift cards to be used for your business is definitely an awesome gesture of showing your appreciation especially when such gifts come with no strings attached.
There are some benefits to this grand gesture for your business. For one, customers tend to end up spending more than the value of their gift cards. Secondly, if the ownership of the gift card is transferable i.e. no name is attached to it, the recipient can give it as a gift to someone else. In short, you’ll gain new customers and possibly a new set of referrals.
Happy Thanksgiving!
At OneDOC Managed Print Services, our gratitude goes out to you, your family, and your business this Thanksgiving. May you enjoy the harvest of the feast this season and be filled with more blessings in the years to come.